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Research papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Managers of art museums and of other similar organisations such as art galleries are therefore increasingly turning to marketing to help them better understand and satisfy the needs and wants of their various publics. This paper reports some...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross
June 15, 1990
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Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum